The marketing funnel is changing, and we can blame it on AI. But the funnel isn’t being replaced. It’s being reshaped into a smarter, more responsive system for those willing to learn and adapt, rather than meeting it with resistance.

Gen Z hasn’t broken the marketing funnel. They’ve redefined it. The traditional marketing funnel has long been a predictable model used to capture attention, nurture consideration, drive purchases,

Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,